Answer:
CVP analysis stand for cost volume Profit analysis. Generally it is used to determine, how the changes in costs and volume affect a company’s operating income and net income
Marketing Manager should know about CVP analysis
As it is used by the management for make better business decisions, the marketing manager should know about the breakeven point, that he can tweak spending and try to increase sale efforts to increase profitability
As it is statistical models, so the decisions can be broken down into probabilities that it help the marketing manager with the decision-making process.
Marketing manager should know , what the future will hold if variables are altered.For example we could say that if transportation expenses change and this variable costs can affect the bottom line
In short we could say that, if the managers are not detail-oriented and precise with the data they record, there will be inaccurate projections for CVP analysis