Compute the Office Products Division’s ROI for the most recent year; also compute the ROI as it would appear if the new product line is added

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“I know headquarters wants us to add that new product line,” said Dell Havasi, manager of Billings Company’s Office Products Division. “But I want to see the numbers before I make any move. Our division’s return on investment (ROI) has led the company for three years, and I don’t want any letdown.” Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROIs. Operating results for the company’s Office Products Division for the most recent year are given below: Sales $ 22,440,000 Variable expenses 14,094,600 Contribution margin 8,345,400 Fixed expenses 6,130,000 Net operating income $ 2,215,400 Divisional operating assets $ 4,480,000 The company had an overall return on investment (ROI) of 18.00% last year (considering all divisions). The Office Products Division has an opportunity to add a new product line that would require an additional investment in operating assets of $2,430,600. The cost and revenue characteristics of the new product line per year would be: Sales $ 9,705,000 Variable expenses 65% of sales Fixed expenses $ 2,591,710 Required: 1. Compute the Office Products Division’s ROI for the most recent year; also compute the ROI as it would appear if the new product line is added

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pute the Office Products Division’s ROI for the most recent year; also compute the ROI as it would appear if the new product line is added

Particular Prasent New Line Total
(1)Sales 22440000 9705000 32145000
(2) Operating income . 2215400 805040 3020440
(3) Operating assets . 4480000 2430600 6910600
(4) Margin (2) ÷ (1) . 9.87% 9.30% 9.40%
(5) Turnover (1) ÷ (3) . 5 4 4.65
(6) ROI (4) × (5). 49.35% 37.20% 43.71%

Working Notes

Calculation of the net income for the New line

Sales 9705000
Variable expenses (65% x $9705000) . 6308250
Contribution margin . 3396750
Fixed expenses . 2591710
Operating income . 805040

Conclusion

He will be inclined to reject the new product line, since accepting itwould reduce his division’s overall rate of return.

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