Jack McClintock, president of McClintock Industries, wishes to issue a press release to bolster his company’s image and maybe even its stock price, which has been gradually falling

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Jack McClintock, president of McClintock Industries, wishes to issue a press release to bolster his company’s image and maybe even its stock price, which has been gradually falling. As controller, you have been asked to provide a list of twenty financial ratios along with some other operating statistics relative to McClintock Industries’ first quarter financials and operations. Two days after you provide the ratios and data requested, Jeremy Phelps, the public relations director of McClintock, asks you to prove the accuracy of the financial and operating data contained in the press release written by the president and edited by Jeremy. In the press release, the president highlights the sales increase of 25% over last year’s first quarter and the positive change in the current ratio from 1.5:1 last year to 3:1 this year. He also emphasizes that production was up 50% over the prior year’s first quarter. You note that the press release contains only positive or improved ratios and none of the negative or deteriorated ratios. For instance, no mention is made that the debt to total assets ratio has increased from 35% to 55%, that inventories are up 89%, and that while the current ratio improved, the acid-test ratio fell from 1:1 to 0.5:1. Nor is there any mention that the reported profit for the quarter would have been a loss had not the estimated lives of McClintock’s plant and machinery been increased by 30%. Jeremy emphasized, “The prez wants this release by early this afternoon.” Address the following: Who are the stakeholders in this situation? Is there anything unethical in president McClintock’s actions? Should you as controller remain silent? Does Jeremy have any responsibility?

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(a)      The stakeholders in this case are:

 

  • Jack McClintock, president of McClintock Industries.
  • Jeremy Phelps, public relations director.
  • You, as controller of McClintock Industries.
  • Stockholders of McClintock Industries.
  • Potential investors in McClintock Industries.
  • Any readers of the press release.

 

(b)     The president’s press release is deceptive and incomplete and to that extent his actions are unethical.

 

(c)      As controller you should at least inform Jeremy, the public relations director, about the biased content of the release. He should be aware that the information he is about to release, while factually accurate, is deceptive and incomplete. Both the controller and the public relations director (if he agrees) have the responsibility to inform the president of the bias of the about to be released information.

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