Kearney Corporation, a competitor of Ridgecrest, manufactures electric motors with more sizes and features than Ridgecrest at a higher price. Kearney’s motors are of high quality, but require more to produce and so have longer delivery times

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Kearney Corporation, a competitor of Ridgecrest, manufactures electric motors with more sizes and features than Ridgecrest at a higher price. Kearney’s motors are of high quality, but require more to produce and so have longer delivery times. Draw a simple customer preference map as in Exibit 12-1 for Ridgecrest and Kearney using the attributes of price, delivery time, quality and design

 

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