JcPennys strengths and weaknesses

The SWOT  analysis  of J. C Penney  is as follows:

Strengths

We could highlight  Strengths as follow

From all major strengths for J.C Penney  which include:

• present in 1100 locations.
• It is offering goods’ shipment & this  is enhancing  the experienceforf its customers.
• It has lerge revenue performance that has enabled it for occupying strong market position in terms of financially.
• It offers wide range of the products including footwear, clothing, , beauty products ,furniture,, jewelry and the electronics.
• It offers the hair cuts to kids free off charge & this is attracting more buyers.
• Penney has  launched the different private labels.

Weaknesses

We could highlight  Weakness as follow

• It has Variety assortment which causes inconsistent in its stores.
• Company offers the weak perishable items.
• Company does not meet best standards for merchandising.

It  rising the operational costs which pressure economic basics of the store.

• GLobal presence of the company is less especially in emerging economies.
• Company has limited portion of market share due to its competitors have same offerings.

We could highlight  Weakness Opportunities that J.C Penney can exploit are as follow

Acquiring small & retail chains.

• Exploit increasing disposable income for its customers.
• Tap an international markets more in emerging economies.
• Enhance visibility by offering the services that focused on the customers through advertising.
• Focus on the expanding inshop of stores.
• Launch the private &exclusive label brands

When coudl the SWOT analysis for J.C Penney be used?
J.C Penney’s SWOT analysis may  be used by  management of the company  at the time of exploring possibilities or it trying to find out the solutions for various problems, or at the time for making decisions on a  way to forward for theorganization, at the time for determining the necessary changes for makeing , adjusting or the refining  strategic plan for company.