Companies Should rethink traditional boundaries of advanced and emerging market .It should focus their motivation and conditions towards targeting specific needs their customers have. They focus a lot in the sustainable development and also involve economic, social and environmental concerns. The impact on value chain must be include much larger view of both customer and competitors to achieve sustainable value .Some of the condition and motivations that must be considered are economic growth rates, increased technology, changing consumer behavior, and increased competition. Many companies have been improving their information technology and supply chain logistics in order to reorganize their products across borders. By expanding and establishing trust with other countries some companies have managed to open frontiers to exchange products and the use of nontaxable services.